At Aurelia we are proud to champion the work of female entrepreneurs, and the amazing success stories out there amidst the world of fashion and beauty. We have partnered with jewellery brand of the moment, Tada & Toy, to offer a wonderful gift of skincare and earrings as part of our Perfect Sleep month this September. Tada & Toy stand for a clean, Scandi aesthetic, with Indian embellishment and a charitable heart. A brand with a conscience is hugely important in our book, and we spoke to founders Tansy and Victoria about what makes their brand unique…
“WE BLEND FUN PLAYFUL DESIGNS WITH TIMELESS SCANDINAVIAN STYLE, CREATING AFFORDABLE, HIGH QUALITY PIECES THAT ARE PERFECT FOR LAYERING”
As designers we are driven to create jewellery that is accessible, modern and always effortlessly chic. The collections are designed to bring a little bit of sparkle and luxury to your everyday life – simple enough to be worn all the time and stackable for more of a statement look. The jewellery seeks to celebrate and embrace individuality so customers can create their own look with our jewellery. Each design has a playful Tada & Toy twist offering an edge whilst retaining an approachable friendly feel.
We source the best materials for all our products and they are designed to last, despite the accessible price point. Beneath the veneer of our delicate aesthetic, all the jewellery is designed with the practicalities of everyday use in mind.
During our production travels to India, where the sun is always shining and the women are adorned in incredible jewellery we get inspired to re-interpret the unusual body jewellery with a playful Tada & Toy twist. The contrasting element to embellished Indian style comes from our love for minimal Scandinavian design. Victoria being half Swedish has, through her mother and grandmother, always been inspired by the Scandi minimal style. Sharing that love of a clean masculine aesthetic with Tansy, Tada & Toy designs were born.
Tada & Toy also have a close relationship with The Aspinall Foundation, supporting the charity with proceeds from their profits. This has been the case since the brand was launched, and is something that stands out among other brands on the market.
“TADA & TOY SUPPORT A WILDLIFE CHARITY BY DONATING 5% OF ALL PROFITS AND 25% FROM THE CHARITY COLLECTION SALES”
We chose to work with The Aspinall Foundation which was founded by Tansy’s grandfather in 1984. The foundation has two wildlife parks in the U.K and supports a number of conservation projects oversees, all with the goal to protect endangered species.
The Foundation believes that the reintroduction of animals into their natural habitats can help conserve wildlife and their habitat. Over the past few years alone, they have released a range of animals including eight black rhino, 49 Javan langurs, nine Javan gibbon, 11 European bison and over 60 western lowland gorillas back to their natural habitat.
Ethical sourcing and sustainability are hugely important to us as a skincare brand, which is why the botanicals used throughout Aurelia Probiotic Skincare are sourced via PhytoTrade Africa. We love the fact that Tada & Toy support sustainability through the manufacture of their stunning pieces.
“ALL OF OUR DESIGNS ARE ETHICALLY & SUSTAINABLY MANUFACTURED AND SOURCED”
All of our pieces are produced in hand-picked artisan workshops in Jaipur, India. With the guidance of our third business partner, Shubhi Kumar (aka. production guru). Quality and detail are our focuses, each new design goes through a rigorous testing process before making it into the shop. We are committed to the ethical sourcing of our products and work closely with suppliers to ensure that they are aligned to our beliefs.
For 20% off at Tada & Toy, simply use the code TADATOY20 at checkout* when you shop at www.tadaandtoy.com
To be in with the chance to win two sublime Perfect Sleep skincare and jewellery hauls in partnership with Tada & Toy, head over to Instagram and check our recent post!